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In simple terms, keywords are the words and phrases you type into Google when you’re searching for something online.
In the blogosphere the use of keywords in the creating of content is of paramount importance.
It certainly is in the best interest of bloggers to be conscious about keywords and I will show you why.
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INFORMS THE TYPE OF CONTENT YOU CREATE
As a blogger you are of necessity engrossed with continually crafting content that resonates with your target audience and meets their needs.
How best can this be achieved other than identifying and understanding the kind of content your target audience is searching for? This is where keywords come into the picture.
The knowledge of the words and phrases your target audience input into search engines such as Google will give you a fair idea of the kinds of content they are interested in and are actively looking for.
That should inform the content you craft and the keywords you weave into your content.
Failure to do so will be counter-productive and will adversely affect traffic to your blog.
NECESSITATES KEYWORD RESEARCH
Bearing in mind the fact keywords can inform the kind of content you create, you will do yourself some good if you research keywords.
A consciousness of keywords will compel you to research keyword. You have no option if you desire to maximize the benefits that accrue to using keywords in blog posts.
How else would you be able to know the words and phrases your target audience frequently inputs into Google?
Fortunately some online resources to aid you in this direction are available, some of which includes free online tools such as Google Adwords and more advanced tools such as SEMrush.
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STEER CLEAR OF AVOIDABLE MISTAKES IN CONTENT CRAFTING
A consciousness of keywords with specific reference to best practices in its usage will help you steer clear of some of the all too common mistakes some bloggers make, with associated consequences.
Some in their bid to rank high in search engines such as Google use many keywords in their blog post.
The reality is that, this will hamper search engine optimization and your content will be hard to find in search engines.
What could have possibly done you some good will be your undoing.
When keywords are rightly employed in the crafting of blog posts, it directs free web traffic to your blog as earlier alluded to.
That said, why on earth won`t you be conscious about keywords as a blogger.
You rise or fall with it.
Now it’s your turn. Why not start a blog today? It’s free here
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