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Search engine optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
SEO may involve both off-page and on-page activities.
Off-page activities include: acquiring backlinks; advertising on search engines; and building authoritative web pages.
On-page activities include: keyword research; use of metatags; writing content that includes target keywords; and ensuring that pages are easily accessible by spiders and other web robots.
There are many benefits to SEO, from increasing traffic to making sure your small business stands out from the competition.
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How Can I Perform A Search Engine Optimization For My Website?
Here Are 5 Tips To Perform A Search Engine Optimization:
Below are 5 tips on how to practically conduct a Search Engine Optimization for your website page, thus ensuring that it ranks high on Google results page.
- Get Links.
- Write Relevant Content.
- Improve The User-Experience.
- Improve On Page Speed.
- Optimize For Local And Voice Search.
- Get Links.
Get links from other websites to yours (backlinks) by getting some of your contents featured on those websites.
2. Write Relevant Content.
Write relevant content that is keyword-rich, error-free, mobile-optimized, and do well to include both internal and external content links in your content.
3. Improve The User-Experience.
Improve the user-experience on your website by ensuring that your website is easy to navigate, offers valuable content, and is user-friendly.
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4. Improve On Page Speed.
Work on improving or increasing your page speed – how fast your page loads.
Optimize your images – All images used on your website should have descriptive filenames and alt text, and should be compressed.
5. Optimize For Local And Voice Search.
Optimize your website for both local and voice search since a significant chunk of users tend to search for content closer to them, and use voice in their search for stuff online, using Google.
What Is Google Search Engine Optimization?
Here Is What You Need To Know:
Google Search Engine Optimization (SEO) refers to the science and art of getting your pages to rank higher in Google search engine.
Ranking higher in search engines may result in increase in traffic to your site, since search engines constitute a primary means by which online users search for and discover content online.
How Does SEO Work?
SEO Works Through A Simple Process And Here Is How:
You take your online content and optimize it to ensure that a link to your content is one of the few that shows up towards the top of the page when an online user searches for a piece of content (related to your content), using Google for instance.
Because at the end of it all, passion does not create money: money creates passion.
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