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Marketing is good but it is better and best when you are able to get good results that will reflect in an increase in your sales.
Emotional marketing is a simple technique to get good results with blogging and its surely going to be your best option.
Basically, it refers to a variety of ways by which messages are marketed through building and triggering the ego and emotions of your target audiences.
Emotional marketing as expressed in a myriad of techniques can significantly increase your reader base as long as it is done right.
Here is how you can chalk this feat.
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USE SPECIFIC COLOURS WHEN DESIGNING PRODUCTS/BLOGS
It is recommended that when designing a product for sale on your site and when designing your blog you stick to two or three colours so as to ensure that your colours do not create a sense of clutter.
It is also appropriate that you employ colours that have some kind of relationship with your business or niche.
For a blog that focuses on issues related to babies or displays baby products for instance, colours such as purple, blue and pink may be more appropriate.
Blue connotes calmness and trust.
If these are the kinds of emotional responses you want to illicit from your target audience, it makes perfect sense to use this colour in the design of your product or blog.
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WRITE CONTENT WHICH FOCUSES ON THE READER’S PROBLEM AND FIND A SOLUTION
Focus on drafting content that speaks to the needs of your target audience.
You should be in the business of identifying the particular challenges of your target audience and tailoring your contents towards providing feasible, practical and down to earth solutions to these challenges.
Your content should be such that your target audience, who may be despondent, discouraged and in despair, find a sense of hope, drive and direction.
If your content consistently meets their critical needs, a solid bond will be built, trust will be fostered and you will be the go-to person for workable solutions. Such visitors will sooner than later become loyal readers; these same persons will in time direct others to your site.
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SHARE RELATABLE STORIES THAT PROVIDE CONNECTION WITH YOUR AUDIENCE
It is crucial that you weave real life stories that readers can relate to into your content.
Once you seem to be speaking their language and are demonstrating by your stories that you have been where they currently are, you get their attention and emotions involved.
Where your narrations demonstrate having found some kind of relief from some kind of struggle or difficulty they might be going through, they will be glued to your content – hope will be ignited in their hearts and a deep emotional connection is fostered as a consequence.
Once you have them hooked to your content, they will be involved in commenting on your site and sharing your content via social media platforms and other platforms.
You will in the course of time see a significant increase in your reader base and this will boil down to a heightened potential for revenue generation via advertisements and more.
You are good to go.
Get going then, with emotional marketing techniques that would increase your reader base.
Now it’s your turn. Why not start a blog today? It’s free here
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