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21 Best Search Engine Optimization Tools of 2022

A successful blogger or website owner knows how to write good content based on what people are searching for in their area of expertise.

As a marketer, you know that content is the most important thing and you need to create not just good content but great content using search engine optimization tools if you want to rank on search engines.

Your articles needs to be written to meet the need of your target audience and for bots too without keyword stuffing.

The keywords themselves are one of the most important attributes that Google uses to determine how relevant your website is to the search query, with a weighting factor between 0-100%.

Alright, if you want to know My 3 Top Picks For Success, then don’t go anywhere yet for I am going to share them with you right in the section that follows:

Disclaimer: Please note that this post includes affiliate links that offers me the opportunity to earn a commission when you decide to make a purchase. However, these links are for free access to step by step money making training, free keyword research tool, instant help and support to help you succeed online.

Ready to lunch a money making blog and become your own boss this year? Get started with Wealthy Affiliate for free and network with other successful bloggers worldwide using my link below:

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Let’s begin now.

What Are The Best Search Engine Optimization Tools?

Take A Look At The Best Search Engine Optimization Tools For This Year.

1. Hotjar.

Best Search Engine Optimization Tool To Understand Your Site Users Behaviour.

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

This tool is going to help you Understand how users behave on your site, what they need, and how they feel, fast.

Features:

  1. Hotjar easily collects this data for quick visual analysis.
  2. You can easily track your user’s use of your software through recordings.
  3. The heatmaps are very easy to set up and also easy to analyze.
  4. Super easy to set up and integrate with practically any website.

Pricing:

Hotjar Has 4 Pricing Packages Which Includes:

  1. Basic is for free trial and cost $0/forever.
  2. Plus is to offer you More insights for small teams and cost $39/month.
  3. Business is best for growing companies & websites and goes for $99/month.
  4. Scale is an awesome pack for large companies & websites and its for $389/month.

Below are what its included in the Bacis plan:

  • Up to 35 daily sessions.
  • Automatic data capture.
  • Unlimited heatmaps.
  • Up to 1,050 recordings/month.
  • Create and store 3 surveys & incoming feedback widgets.

Below are what its included in the Plus plan:

  • Up to 100 daily sessions.
  • Powerful filters for recordings.
  • Trigger recordings by page or event.
  • Up to 3,000 recordings/month.
  • Unlimited surveys & incoming feedback widgets.

Below are what its included in the Business plan:

  • 500 – 2,500 daily sessions.
  • Seven custom-built integrations.
  • Analyze key user cohorts.
  • Rage clicks and u-turns.
  • Removal of Hotjar branding.

Below are what its included in the Scale plan:

  • 4,000+ daily sessions.
  • Dedicated customer success manager.
  • SAML single sign-on (SSO).
  • Enough data for the largest sites.
  • Full access to every feature.

Benefits Of Using Hothjar.

1. You get real insights about user experience of your site.

2. You get to know exactly how individual pages and page elements are performing with heatmaps and session recordings.

3. With the site surveys and instant visual feedback you get to hear from real users.

4. The web analytic tool helps you to identify problematic pages on your site to be able to work and improve on them.

5. You get to discover why the real searching intent of your readers or website users.

Why not start with Hotjar for FREE today with my link and upgrade later after trying it out.

Try Hotjar.

2. CrazyEgg.

Smart Way To Make Your Website Better.

Crazy Egg is an analytics platform that was launched in 2005 to track and optimize website visitor behavior so you can improve the user experience, increase your conversion rates, and boost your bottom line.

With this Crazy Egg tool you are able to know what’s happening on your website in seconds.

This awesome search engine optimization tool has been the secret sauce for helping many enterprise-level companies build better customer experiences.

Features:

1. This tool will help you reach your website goals faster even if you are small business, ecommerce/retail, digital agencies, and education companies.

2. Using this tool, you are able to know where people click and where they don’t with Snapshots And know exactly where to put your most important calls-to-action.

3. You will see clear recordings of actual visitors using your website to learn the truth about their behavior and what makes them tick (or frustrated!).

4. With CrazyEgg easy A/B testing, you will easily get to know what works and use that to your advantage.

Plans And Pricing:

CrazyEgg Has 5 Pricing Packages Which Includes:

  1. Basic is going for $24/mo*.
  2. Standard is going to cost you $49/mo*.
  3. Plus is going for $99/mo*.
  4. Pro is going to cost $249/mo*.
  5. Enterprise (they will  build a custom plan for you).

Here is what you will get with the Basic package:

  • 30,000 TRACKED PAGEVIEWS /MO.
  • 25 SNAPSHOTS.
  • 100 RECORDINGS /MO.
  • Unlimited A/B tests.
  • Unlimited Websites.
  • 3 months recording storage.

Here is what you will get with the Standard package:

  • 75,000 TRACKED PAGEVIEWS /MO.
  • 50 SNAPSHOTS.
  • 500 RECORDINGS /MO.
  • Unlimited A/B tests.
  • Unlimited Websites.
  • 1 Year recording storage.

Here is what you will get with the Plus package:

  • 150,000 TRACKED PAGEVIEWS /MO.
  • 75 SNAPSHOTS.
  • 1,000 RECORDINGS /MO.
  • Unlimited A/B tests.
  • Unlimited Websites.
  • 2 Years recording storage.
  • Priority support.

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Here is what you will get with the Pro package:

  • 500,000 TRACKED PAGEVIEWS /MO.
  • 100 SNAPSHOTS.
  • 5,000 RECORDINGS /MO.
  • Unlimited A/B tests.
  • Unlimited Websites.
  • 2 Years recording storage.
  • Priority support.

Here is what you will get with the Enterprise package:

  • Unlimited PAGEVIEWS /MO.
  • Unlimited RECORDINGS /MO.
  • Unlimited A/B tests.
  • Unlimited Websites.
  • 2 Years recording storage.
  • Priority support.
  • SAML Single Sign-On (SSO).
  • Onboarding & Training.

Here Are Platforms You Can Integrate With CrazyEgg:

  • Drupal.
  • Shopify.
  • Google Tag Manager.
  • Joomla.
  • Magento.
  • Squarespace.
  • Wix.
  • WordPress.

3 Key benefits of using Crazy Egg.

This unique tool has some key benefits I will like to share with you here:

1. It’s super easy to install.

2. It has a simple and intuitive interface.

3. You can immediately optimize your site base on your visitor’s usage patterns.

Seriously, if you want to make your website better instantly then give CrazyEgg a try for only $24 and enjoy a 30 day free trial using my link below:

Try CrazyEgg.

3. Raventools.

Get A Deeper Competitive Insight.

RavenTools is a digital marketing platform with a set of search engine optimization tools and automated reporting tools for marketing.

RavenTools  was founded in 2007 in Nashville to create the best and affordable SEO platform in the industry.

Features:

This Raven Tools is offering competitive seo features including the following:

  1. Rank tracking.
  2. Competitor research.
  3. Keyword research.
  4. Backlink research.
  5. Website audit tools.
  6. Easy reporting to efficiently acquire and track important metrics for search engine optimization.

Plans & Pricing:

RavenTools Has 5 Different Pricing Packages Which Includes.

  1. Small Biz pack goes for $39/mo*.
  2. Start packages cost $79/mo*.
  3. Grow pack is going to cost you $139/mo*.
  4. Thrive package goes for $249/mo*.
  5. Lead is going to cost you $399/mo*.

Follow this link to try Raven Tool for a cool $39 monthly and upgrade later after trying it out.

Try Raventools.

4. Buzzstream.

Get More Links, Traffic And Coverage.

BuzzStream is the best marketers software to help you conduct outreach activities, with a personalized relationship-building approach.

With BuzzStream, marketers can find influencers to have content shared and linked by the right audience.

Features:

Check Out The Key Features Of Buzzstream Tool.

  • Research.
  • Email.
  • Manage.
  • Report.

Research.

This tool offers you research Opportunities to browse prospect lists, add contacts, and automatically find contact information and metrics.

Build better profiles, spend less time in spreadsheets.

Because at the end of it all, passion does not create money: money creates passion.

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Email.

Buzzstream helps you simplify your outreach process and leave those complicated spreadsheets behind. Send personalized, relationship-based messages without sacrificing efficiency.

Manage.

One awesome feature is to help you keep Your Projects on Track and be able to manage your relationships and share notes and progress with your team.

You also get to see where every project’s at with a touch of a button.

Report.

You can take charge of your campaigns with visibility into your team, email, and project performance. You have access to the right data to make the most effective decisions.

Key Benefits Of Using Buzzstream:

There are many benefits for using BuzzStream and I will to share with you here:

  • Import Tool.
  • Chrome Extension.
  • Navigating Filters.
  • Promote Content.

Import Tool.

With buzzstream import tool, you can easily add a list of people from a backlink software.

Chrome Extension.

With its Chrome extension, you can quickly save interesting sites and prospects while browsing around the internet.

Navigating Filters.

BuzzStream has an advanced filter to help you navigate your contact database and pitch your project to the best or perfect influencer.

Promote Content.

This amazon tool is going to be of great help to you in organizing and building relationships with influencers to help place your content in front of the right people or audience.

Pricing Plans:

BUZZSTREAM ESSENTIALY HAS 4 PRICING PACKAGES AND ARE AS FOLLOWS:

  1. Starter is going for a cool $24/mo.
  2. Growth will cost you $124/mo.
  3. Professional is for $299/mo.
  4. Custom is the best and you can have it at $999/mo.

You are going to get the following in the Starter plan:

  • Contact info discovery.
  • Open, click, & reply tracking.
  • Email templates.
  • Email scheduling & reminders.
  • Automated followups.
  • Publisher and influencer metrics.
  • Twitter conversation tracking.
  • Chrome extension.
  • Email performance reports.
  • Link monitoring (1,000 links).
  • Prospecting searches (30).

You are going to get the following in the Growth plan:

  • Bulk email send.
  • Team template sharing.
  • Project performance reporting.
  • Link reporting.
  • Customizable permissions.
  • Phone and email support.
  • Ahrefs integration.
  • Link monitoring (25,000 links).
  • Prospecting searches (250).

You are going to get the following in the Professional plan:

  • Team performance reporting.
  • Unlimited report customization.
  • Integration via web services API.
  • Dedicated account manager.
  • Link monitoring (100,000 links).
  • Prospecting searches (1,000).

You are going to get the following in the Custom plan:

  • Implementation plan.
  • Onboarding for new team members.

I recommend you start with their Starter pack for $24 monthly using my link below.

Try Buzzstream.

5. Removeem.

Right Tool To Make Your Site Healthy.

Remove’em is an all-in-one link and anchor text analysis, backlink monitoring and backlink removal tool you can use to tackle anything from an Unnatural Links penalty to negative SEO to algorithmic issues associated with Google’s Penguin updates.

Key Features:

Remove’em has several features and I am going to list out some of them to you right below.

  • Validate Your Email.
  • Integrated APIs.
  • Link Removal Email Templates.
  • Help And Support.

Validate Your Email.

As a feature of Remove’em you can use it to check the email address of the mail you want to send out against a variety of checks to ensure the maximum deliverability of your link removal email.

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Integrated APIs.

Remove’em has an APIs integration from Moz and Ahref to help offer you the best of backlink data.

Link Removal Email Templates.

Want to remove links; Remove’em has the best of link removal email templates to help you achieve that.

Help And Support.

Usually most software’s or tools offer little help and support but Remove’em does a good work at this.

Remove’em expert are around every time to help you succeed online.

Pricing Plans:

With all these amazing features of, you can have access to it at an affordable price which I will explain below:

  1. Life-Time Account goes for $249/One Time.
  2. Subscription (One Site) will cost you $99/Month.
  3. Agency Subscription is for $899/Month.

Take a look at what it’s in this Life-Time Account package:

  • Moz Data.
  • Ahrefs Data.
  • Majestic Open Apps.
  • Contact Finding.
  • Email Sending.
  • Nightly Link Tracking.
  • Disavow File Export.
  • R-Score Link Qualification.
  • 3rd Party Email Verification.

Take a look at what it’s in this Subscription (One Site) package:

  • Moz Data.
  • Ahrefs Data.
  • Majestic Open Apps.
  • Contact Finding.
  • Email Sending.
  • Nightly Link Tracking.
  • Disavow File Export.
  • R-Score Link Qualification.
  • 3rd Party Email Verification.
  • Unlimited CSV Uploads (Add Your Own Link Data from Google and Other Sources).
  • Monthly Link Data Refresh (Checks Our Link Data Sources for More Backlinks to Add to Your Account).

Take a look at what it’s in this Agency Subscription package:

  • Moz Data.
  • Ahrefs Data.
  • Majestic Open Apps.
  • Contact Finding.
  • Email Sending.
  • Nightly Link Tracking.
  • Disavow File Export.
  • R-Score Link Qualification.
  • 3rd Party Email Verification.
  • Unlimited CSV Uploads.
  • Monthly Link Data Refresh.

If you want to star tackling issue of unnatural Links penalty to negative SEO to algorithmic, the right tool for this job is Remove’em.

Try Remove’em.

6. Seomator.

Get In-depth Technical Seo Of Your Website.

Seomator is one of the best seo solutions for your site crawling and search engine optimization audit.

This tool helps to monitor architecture and technical issues of your websites and provides you with the best of recommendations to improve upon them.

Key Features:

Check out the features of Seometor:

  • White Label PDF Reports.
  • Comprehensive On-page analysis of your website.
  • Comprehensive Off-Page analysis of your website.
  • Collaboration Workspace for Your Team.
  • Embedded SEO Audit Widget.
  • Domains Comparison for Competitors tracking.
  • Full data CSV export.
  • Bulk Processing 200 websites per month.
  • API Access.

Pricing Packages:

Seometor has 4 pricing plans to help you improve on your website seo performance which I will list out below:

  1. Pay as you Go is going for $ 5/once.
  2. Small Business will cost you $ 19/month.
  3. Professional is for $ 49/month.
  4. Unlimited goes for $ 179/month.

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Seomator FAQ.

Basically, Seometor has 4 payment options which I will list them out below:

1. Visa.

2. MasterCard.

3. American Express.

4. PayPal.

How does someone cancel a plan?

To cancel a Seometor plan, you will have to navigate to the Billing Settings within your Profile and do that.

Are there contracts to be signed to use Seometor?

Obviously there are no contracts to be signed, you just pay and use it.

Are there money back guarantee?

Sure there is and you can get your money back within 48 hours.

With only $5 you are going to have access to the best website crawler to help you maximize your website revenue.

Try Seomator.

7. Spyfu.

Avoid Guess Work And Get Instant Access To Back Linking Strategies.

SpyFu’s is a competitive intelligence strategies for SEO and PPC professionals and was founded by  a gentleman by name Mike Roberts.

SpyFu was founded and lunched in 2006 to transform the way search marketers craft their strategies in PPC and SEO.

Key Features:

Here are what you need to know about the features of Spyfu:

  • Uncover Your Competitor.
  • Access To Backlink Strategies.
  • Know More About Your Competitors.
  • Set Up Alerts.

Uncover Your Competitor.

This software helps you to know your Google Ads competitors’ keywords and ads with our suite of PPC tools.

Access To Backlink Strategies.

You will have access to backlink strategies, ranking history, and top pages to help you stay up to date with keyword tracking and custom reports.

Know More About Your Competitors.

Using this tool, you get to discover all you wish to see about your competitors is at your fingertips.

Talk about their ranks, ads, keywords, backlinks, everything a domain has done for the last years, in an easy-to-use platform.

Set Up Alerts.

And you can set up alerts to help you stay up to date on changes and trends.

Plans & Pricing:

Spyfu has 3 pricing plans which you can choose to pay monthly or yearly and save more money.

Check out the SpyFu monthly plan:

  1. Basic goes for $39/month.
  2. Limited Time Offer will cost you $9/month.
  3. Professional is going for $79/month.

Check out the SpyFu yearly or annual plan:

  1. Basic goes for $33/month.
  2. Limited Time Offer will cost you $8/month.
  3. Professional is going for $58/month.

Take a look at what you will get with the Basic PRICING PACKAGE:

  • 10k row search results.
  • 10k row data exports.
  • 100 domain overview PDF’s
  • 6 months historical data.
  • 250 sales leads & domain contacts.
  • 5k weekly tracked keyword rankings.

Take a look at what you will get with the Limited Time Offer PRICING PACKAGE:

  • Everything from $39 Basic is included in this plan.

Take a look at what you will get with the Professional PRICING PACKAGE:

  • Unlimited search results – see all the data.
  • Unlimited data exports. All you can eat.
  • Unlimited domain overview PDF’s.
  • 10+ years historical data.
  • 500 sales leads & domain contacts.
  • 15k weekly tracked keyword rankings.
  • API access.
  • Custom branded reporting.

Pay $33 and have access to row search results, row data exports, domain overview PDF’s, months of historical data, sales leads & domain contacts using my link.

Try SpyFu.

8. Growthbar.

Perfect Seo Toolkit For Uncovering Billions Of Keywords And Creating On Click Blog Outline.

GrowthBar is a marketing tool that was founded by Hailey and Mark.

Ultimately, Growthbar is and has become the best SEO tool for content creators to be successful in creating good content that ranks on search engine like Google, Bing and Yahoo.

Key Features:

Growthbar has 3 major features that separate them out from the rest of seo tools which I will like to share with you below:

  • AI Content.
  • Keyword Research.
  • Spy On Domain Authority.

AI Content.

Using Growthbar seo tool you can generate a solid content outline for your blog or website with just a click.

This software will help you create amazing titles, introductions, keywords, word counts, headers, images, links and more.

Keyword Research.

You will be able to track any website’s keyword rankings and get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords using this tool.

Spy On Domain Authority.

Using this power tool you will see any website’s domain authority, organic keywords, Google Ads, Facebook Ads and backlinks.

Pricing:

Growthbar has 3 simple, transparent pricing starting at $29/month and I am going to show you below:

  1. Standard cost $29 /Month.
  2. Pro goes for $79/Month.
  3. Agency will cost you $129/Month.

Have a fair idea of what you get with Standard pricing and plan:

  • 15 AI Content Outlines.
  • Unlimited AI Blog Ideas.
  • Unlimited Keyword Research.
  • Track 25 Keywords Across 1 Site.
  • Unlimited Competitor Organic Keywords.
  • Unlimited Competitor Backlinks.
  • Unlimited Competitor Google Ads.
  • Unlimited Chrome Extension Use.
  • Writing Marketplace Full Access.
  • Email Support.

Have a fair idea of what you get with Pro pricing and plan:

  • 50 AI Content Outlines.
  • Unlimited AI Blog Ideas.
  • Unlimited Keyword Research.
  • Track 75 Keywords Across 3 Sites.
  • Unlimited Competitor Organic Keywords.
  • Unlimited Competitor Backlinks.
  • Unlimited Competitor Google Ads.
  • Unlimited Chrome Extension Use.
  • Writing Marketplace Full Access.
  • Email Support.

Have a fair idea of what you get with Agency pricing and plan:

  • 150 AI Content Outlines.
  • Unlimited AI Blog Ideas.
  • Unlimited Keyword Research.
  • Track 150 Keywords Across 10 Sites.
  • Unlimited Competitor Organic Keywords.
  • Unlimited Competitor Backlinks.
  • Unlimited Competitor Google Ads.
  • Unlimited Chrome Extension Use.
  • Writing Marketplace Full Access.
  • Phone Support.

Want to rank on Google page 1, Growthbar is the perfect tool to try out for $29 using my link.

Try Growthbar.

9. Seobility.

Analyze Your Site And Get Instant Tips To Optimize It.

Seobility is an seo software that is base online and provides better website optimization. Its suitable for building better websites quickly, easily and of course sustainably.

Key Features:

There are some amazing features of this seo tool and we are going to be taking a look at them right below:

  • Link Building Tools For More Backlinks.
  • Backlink.
  • Competitor Backlink Analysis.

Link Building Tools For More Backlinks:

Seobility will offer you support in the backlink building process to identify possible link sources of important keywords.

You are going to achieve this base on the links of your competitors and the top ranked pages within your Seobility dashboard.

Take a look at the link building options that this software will offer you:

  • You get more than one competitor linked to a page.
  • You will be able to link lists, forums or blog posts in the top rankings for your keywords.
  • Pages with sponsored content from competitors.

Backlink:

The Seobility backlink dashboard provides an overview of the current development of backlinks for your domain along with the most important information on the backlink profile. 

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Competitor Backlink Analysis:

Seobility helps you analyze your competitors in order to gain insight into their link building strategies.

Pricing Packages:

There are basically 3 pricing plans and I will let you know about them right here.

Basic plan goes for FREE, Premium plan goes for 30 Day Free Trial and $50 /month afterwards and finally you are to pay $200 for the Agency plan.

Want to enjoy long term success, start optimizing your website for free using my link.

Try Seobility.

10. Content King.

Start Auditing And Monitoring Your Website Platform.

Key Features:

ContentKing has several features and I am going to be sharing some of them with you.

  • Seo Auditing.
  • Consistent Monitoring.
  • Alerts You Technical Or Unexpected Changes.

Seo Auditing.

Search engine rely much on a well optimized website to give you better ranking on search engine result page.

That is why you are going to need this exact seo tool to conduct extensive seo auditing and  for search engine to properly access your content.

Consistent Monitoring.

Constant crawling of you website by search engines is the usual thing when it comes to any form of online business.

That is why this software is going to keep monitor and look out for anything that have effect on your ranking.

Alerts You Technical Or Unexpected Changes.

When your website suffers from a technical problem or an unexpected content change and you don’t react in time, you risk giving your search engine positions away to your competitors.

That’s why ContentKing actively alerts you when disaster strikes, letting you resolve issues before search engines and visitors notice.

Pricing:

As awesome as this tool is, it has fair and flexible pricing packages I will want to share with you below.

  • Basic pricing package goes for $139.
  • Standard pricing package cost $319.
  • Pro pricing package is at $449.
  • Enterprise pricing package is going for $1,279.

Have a look at what you will get with Basic pricing package:

  • Real-time Auditing™.
  • 24/7 Monitoring™.
  • Change Tracking™.
  • Proactive Alerting™.
  • Data Retention.
  • Slack.
  • Google Analytics.
  • Google Search Console.
  • Google Chrome Extension.
  • Monitoring from US, UK, EU.
  • Co-branding.
  • Client access.
  • Guides and videos.

Have a look at what you will get with Standard pricing package:

  • Real-time Auditing™.
  • 24/7 Monitoring™.
  • Change Tracking™.
  • Proactive Alerting™.
  • Data Retention.
  • Custom Element Extraction.
  • Alerts for Custom Elements.
  • JavaScript Rendering.
  • Core Web Vitals Monitoring.
  • Slack.
  • Google Analytics.
  • Google Search Console.
  • Google Chrome Extension.

Have a look at what you will get with Pro pricing package:

  • Real-time Auditing™.
  • 24/7 Monitoring™.
  • Change Tracking™.
  • Proactive Alerting™.
  • Data Retention.
  • Custom Element Extraction.
  • Alerts for Custom Elements.
  • JavaScript Rendering.
  • Core Web Vitals Monitoring.
  • Real-time IndexNow.
  • Google Analytics.
  • Google Search Console.
  • Google Chrome Extension.
  • Google Data Studio.
  • Reporting API.
  • Microsoft Teams.

Have a look at what you will get with Enterprise pricing package:

  • Real-time Auditing™.
  • 24/7 Monitoring™.
  • Change Tracking™.
  • Proactive Alerting™.
  • Data Retention.
  • Custom Element Extraction.
  • Alerts for Custom Elements.
  • JavaScript Rendering.
  • Core Web Vitals Monitoring.
  • Real-time IndexNow.
  • HTTP Header Snapshots.
  • HTTP Body Snapshots.
  • Log File Analysis.
  • Log File Explorer.

Need to monitor your site and perform seo auditing, go for the Basic plan and enjoy 2 months free using my link.

Try Content King.

11. Semrush.

Get Measurable Results From Online Marketing.

Semrush has grown from a small startup company to a large international company and remain fully committed to their fundamental values.

Semrush is an online management and content marketing tool that was founded in 2008 by a small group of SEO and IT specialists who have a mission to make online competition fair and transparent, with equal opportunities for everyone.

Features:

Semrush as seo tool has several features tailored at helping you rank on page 1 of Google and I am going to share some of them with you below:

  • Get An Overview of keyword.
  • Perform Organic Research.
  • THE Keyword Magic Tool.
  • Keyword Gap.
  • Keyword Manager.
  • Organic Traffic Insights.

Get An Overview of keyword.

With this tool, you can get to know the organic and advertising value of any keyword based on search volume, intent, keyword difficulty, number of results, CPC, competition level, SERP Features, variations, and more.

Perform Organic Research.

Semrush will help you adapt the most beneficial keywords of your rivals.

To do that, Semrush will analyze a complete list of their organic keyword rankings and pages, optimize your organic keywords and provide you with new strategies to win SERPs.

THE Keyword Magic Tool.

Using this software, you can be able to research a database with over 20 billion keywords and generate thousands of combinations from a single seed keyword in a few clicks.

Keyword Gap.

You will be able to benchmark any websites’ keyword profiles against yours to know new opportunities for launching efficient SEO campaigns.

Keyword Manager.

You will be able to fully analyze the metrics for up to 1,000 keywords at once and create powerful masterlists that fit your exact SEO strategy and goals.

Organic Traffic Insights.

With the integration of Semrush with Google Analytics, you will find out ‘not provided’ keywords and cross-reference data on your site’s organic search performance.

Pricing:

There are basically 3 pricing plans to using or trying out Semrush and I will break them down below:

Pro pricing package is at $119.95/monthly, Guru plans cost $229.95/monthly and Business pricing goes for $449.95/monthly.

If you want to get measurable results from marketing, then try Semrush for free and save up to 17% on their PRO plan using my link.

Try Semrush.

12. Linkody.

The Right Tool To Track Your Link Building Campaigns.

With Linkody you will be able to monitor your backlinks, that of your competitors and get notifications via email reports about new links or any change of status.

Key Features:

Here are amazing features of this online software:

  • Multi-User Support.
  • Disavow Tool.
  • Instant Link Location.
  • Google Index Status.
  • Landing Pages.
  • E-mail notifications.
  • Moz Metrics.
  • PDF Whitelabel Reports.
  • More Data Sources.

Multi-User Support.

This tool allows several users under a same Linkody account.

Disavow Tool.

You can easily find toxic backlinks and disavow them.

Instant Link Location.

Visually locate the link on the source page in just one click.

Google Index Status.

You get to see if your links are indexed by Google or not.

Landing Pages.

Now your landing pages are monitored 24/7 for 404 to avoid you loosing any link juice.

E-mail notifications.

You get to receive daily detailed link reports in your inbox.

Moz Metrics.

Moz Rank, Domain Authority, Page Authority, Spam Score.

PDF Whitelabel Reports.

With your logo, ready to be sent to your clients.

More Data Sources.

You can easily connect your Linkody account with that of Google Analytics and Ahrefs.

Pricing Packages:

Linkody comes in 5 pricing packages and I will want us to take a look at them below:

  • Webmaster pricing package cost $14.90 for a month.
  • Advanced pricing package goes for $24.90 for each month.
  • Pro pricing package is at $49.90 monthly.
  • Agency pricing package is going for $99.90 per month.
  • Agency XL pricing package will cost you $153.90 month.

If you want to easily start tracking your campaigns, the try using Linkody. Start a 30 day free trial using my link.

Try Linkody.

13. Ontolo.

Spend Less Time And Get More Prospects With This Tool.

KEY FEATURES:

Take a look at some amazing features of Ontolo:

  • Unparalleled Parsing Detail.
  • Prospecting Scale.
  • Sub-Second Query Speed.
  • Tons Of Contact Data.

Unparalleled Parsing Detail.

As a feature of Ontolo you are able to avoid having prospects show up in your lists where your keywords appear in the footer but not the actual article content.

Prospecting Scale.

Ontolo handles your queries.

Sub-Second Query Speed.

Ontolo’s technology ensures that you’re able to search and filter your prospects as quickly as they’re added to your database.

Tons Of Contact Data.

Not only does Ontolo find and export any email addresses for you, but it also exports any contact URLs that are linked to from each prospect.

PRICING:

Ontolo comes in 3 pricing packages which are designed to meet your needs.

They are:

  • Pro plans goes for a cool $97.
  • Agency plans cost $297.
  • Custom plans is going for $custom.

PRO gives you 1,000,000 URLs in Your Index and 200,000 URLs per Day, AGENCY offers you 5,000,000 URLs in Your Index and 1,000,000 URLs per Day and finally Custom package gives you Custom Code, Custom Data, Custom Problems and Custom Solutions.

If you want to spend less time and get more prospect, then the best software to go for is Ontolo.

Try Ontolo.

14. Moz.

An Amazing Way To Raise Your Visibility, Improve Rankings And Attract More Website Visitors.

KEY FEATURES:

Moz basically has 6 awesome features that I will want us to take a look at, they are:

  • MozBar Premium.
  • Multiple Search Engines.
  • SEO Insights.
  • 1-on-1 Walkthrough.
  • 24-Hour Online Support.
  • Moz Q&A Forum.

MozBar Premium.

You will get full access to MozBar (our SEO toolbar for Chrome) to help you research on-page elements of websites and search engine result pages.

Multiple Search Engines.

You can track keywords across multiple search engines like Google US and International, Google Mobile, Yahoo, and Bing.

SEO Insights.

You can get tips on what to do next, from recommendations for your content based on specific keywords, or top-priority site issues to fix.

1-on-1 Walkthrough.

You are going to get a personalized walkthrough of key features and it’s functionality.

24-Hour Online Support.

You have same day support for your questions from a real person with just a click away.

Moz Q&A Forum.

Moz gives you access to a community of Moz Associates and SEO experts from around the globe to help you out along the way.

PRICING PACKAGES:

Moz has 4 pricing packages for anyone who wants to try it out and they are:

  • Standard cost $99/monthly and $79 a month when you pay yearly.
  • Medium goes for $179month and $143 every month when you pay yearly.
  • Large will cost you $299monthly and $239 each month when you pay yearly.
  • Premium is going for $599month and $479 for a month when you pay yearly.

And you are getting the following for each plan you go for:

Standard.

If you’re new to search engine optimization or just need the basics, this plan is a great way to get started.

Medium.

Ample limits plus full access to keyword research tools and most people start here.

Large.

The best plan (and best value) for businesses and agencies who are serious about search.

Premium.

Most popular for large SEO-focused companies or individuals.

New to seo and want to scale your business, try Moz for $99 monthly and upgrade later to the Medium package which comes with 1 month free.

Try Moz.

15. Woorank.

Get Actionable Insight To Help You Optimize Your Online Sales And Marketing Efforts.

FEATURES:

Woorank has great features and we are going to be looking at some of them right below:

  • Understand Your Website Visitors.
  • Enjoy Long-Term Success.
  • See Progress Over Time.

Understand Your Website Visitors.

As a feature of Woorank, you are able to know how your potential customers behave when they visit your website’s landing pages and take a microscope to their level of engagement.

You can then use these insights to deliver the right messaging to your audience.

Enjoy Long-Term Success.

Woorank helps you to equip yourself with the digital marketing tools you need for more successful marketing campaigns.

See Progress Over Time.

You are able to monitor your digital marketing and SEO health over time.

PRICING:

Woorank comes in 3 different pricing packages and here they are:

  1. Pro give you more data and insight for growing businesses and cost US$79.99 per month $53.25 when billed yearly.
  2. Premium is perfect for professionals working on multiple websites and it’s for US$199.99 per month $133.25 when billed yearly.
  3. Enterprise is for teams and you will need to get in touch with their Sales team to get a price tailored to your needs.

Here Is What You Are Going To Get With Each Package:

Pro.

  • 1 Project to optimize your website.
  • Track 50 keywords.
  • Analyze up to 2500 pages.
  • Unlimited PDF Reports.

Premium.

  • Optimize up to 5 websites.
  • Track 250 keywords.
  • Analyze up to 10k pages.
  • Unlimited white-label PDF reports.

Enterprise.

  • Extra Projects.
  • Extra Keywords.
  • Integrations with CRM, ERP, etc.
  • Team access and SSO Login.

If you want more data and insights for growing your business, then try Pro for free with my link.

Try Woorank.

16. Screaming Frog.

The Awesome Tool To Collect Any Data From The HTML Of A Web Page.

The name Screaming Frog was inspired by a frog which stood up for itself after being cornered by two cats in Dan’s (founder) back garden.

Dan’s screaming Frog SEO Spider is a website crawler that he co-founded with Graeme and Jason with their common values and a belief of starting something new, fresh and remarkable.

KEY FEATURES:

Here are some unique features of this exact seo software:

  • Helps Find Broken Links.
  • Ability To Audit Redirects.
  • Get To Analyse Page Titles & Meta Data.
  • Duplicate Content.
  • Extract Data with XPath.
  • Review Robots & Directives.
  • Generate XML Sitemaps.

Helps Find Broken Links.

The software has a feature of crawling a website instantly and discovers broken links (404s) and server errors and then bulk export the errors and source URLs to fix, or send to a developer.

Ability To Audit Redirects.

Using this tool, you are able to locate temporary and permanent redirects, identify redirect chains and loops, or upload a list of URLs to audit in a site migration.

Get To Analyse Page Titles & Meta Data.

You are able to analyze page titles and meta descriptions here during a crawl and identify those that are too long, short, missing, or duplicated across your site.

Duplicate Content.

You can easily get to know exact duplicate URLs with an md5 algorithmic check, a partially duplicated element such as page titles, descriptions or headings and find low content pages.

Extract Data with XPath.

Screaming Frog collect any data from the HTML of a web page using CSS Path, XPath or regex.

Review Robots & Directives.

View URLs blocked by robots.txt, meta robots and X-Robots-Tag directives such as ‘noindex’ or ‘nofollow’, as well as canonicals and rel=“next” and rel=“prev”.

Generate XML Sitemaps.

This tool helps you to quickly create XML Sitemaps and Image XML Sitemaps, with advanced configuration over URLs to include, last modified, priority and change frequency.

PRICING PACKAGES:

There are only 2 pricing packages for Screaming Frog and they are as follows:

  1. Free plan is ofcourse free to download.
  2. The year plan goes for £149 per year.

Low on a budget, I recommend you download Screaming Frog for free and you can later purchase it at £149 which gives you full 1 year license using my link.

Try ScreamingFrog.

17. Keyword Hero.

Perfect Tool To Boost Your Organic Roi.

KEYWORD HERO FREQUENTLY ASKED QUESTION.

Here are some questions that people usually ask about this software:

Is Keyword Hero A Scam Or Does Really Work?

It’s not a scam and it does work. You can sign up for a free account and test things out yourself.

2. What does Keyword Hero actually do?

It map your users’ organic search terms to their sessions in Google Analytics.

3. Is Keyword Hero GDPR compliant?

Yes, absolutely. They are only working inside super compliant Google Analytics and add no PIIs ( personally identifiable information).

4. Does Keyword Hero also work with Adobe Analytics, WebTrekk, or Piwik?

In principal yes.

5. Can I get data from the past?

No, the software rely on too many data sources that are not available retrospectively.

6. How do I disconnect the Hero from my accounts?

Just log into your Google permissions settings and disconnect it.

PRICING:

Keyword Hero comes in 4 pricing packages which are as follows:

  1. Little Hero is for free.
  2. Big Hero goes for $9.
  3. Giant Hero cost $49.
  4. Ultimate Hero sells at $149.

Little Hero pricing plan.

This pricing & packaging analysis up to 2,000 sessions.

Big Hero pricing plan.

This pricing & packaging analysis up to 10,000 sessions.

Giant Hero pricing plan.

This pricing & packaging analysis up to 50,000 sessions.

Ultimate Hero pricing plan.

This pricing & packaging analysis up to 250,000 sessions.

Try Keyword Hero for free and bring back you organic search keyword and upgrade later on.

Try Keyword Hero

18. Majestic.

Get The Link Intelligence Data You Will Need To Dominate Your Market Or Competitors.

Majestic is an awesome online seo tool that maps the web to bring you the Link Intelligence data that you need to dominate your market.

PRICING PACKAGES:

Majestic comes in 3 pricing plans and I will explain right below:

  1. Lite goes for $49.99 monthly and you are to pay every one month.
  2. Pro sells at $99.99 a month and you are to pay in a month.
  3. API cost $399.99 a month and you are to pay every 1 month.

Save that yearly payment and pay monthly so that you can cancel at anytime you want, start with Majestic for their lowest price of $49.99 monthly.

Try Majestic.

19. LocalFalcon.

A Better Way To Monitor And Manage Your Local Rankings.

Local Falcon is an online tool that displays Google My Business rankings for listings that show up either in the Maps portion of the organic search, or from a search in the Google Maps Local Finder (i.e. Google Maps).

it does so by scanning multiple points at varying distances from the target business and displays them at the same onto a Google Map.

PRICING PACKAGES:

LocalFalcon has got 4 packages and they are as follows:

  1. Starter sells for $24.99 per month.
  2. Basic cost $49.99 per month.
  3. Pro goes for $99.99 per month.
  4. Premium is for $199.99 per month.

If you want unlimited keywords, service area scans, competitor reports and a whole lot more, I highly recommend that you get started with LocalFalcon for $24.

Try LocalFalcon.

20. Nightwatch. 

Start Tracking Your Search Engine Rankings On All Leading Searching Engines.

Nightwatch is an online tool that solves the location tracking issue that plagues nearly every popular rank tracking tool across the globe.

FEATURES:

Nightwatch has great features that will improve on your website performance and we will be taking a look at some of them below:

  • See Growth Opportunities.
  • Local Tracking.
  • Accurate Rank Tracker.
  • Track your SERP features.

See Growth Opportunities.

With Nightwatch, you are going to easily know decaying content, keywords within striking distance, and monitor your performance across transactional keywords, groups of pages, and more allowing you to see how different segments of your keywords are performing in search.

Local Tracking.

This online software uses the most accurate approach in tracking both local and global rankings to access any search engine data center, from any location, at any time, and ensures highly accurate tracking with minimum anomalies in the data.

And this will help you know when your local business or site is showing up in organic and map listings anytime when people search for your service.

Accurate Rank Tracker.

Nightwatch lets you access any Google Data Center and uncover new critical insights to run tests and make changes to improve rankings and organic conversions.

Track your SERP features.

A tool that allows you to know all the opportunities available for expanding your site search visibility by tapping into it’s SERP features.

PRICING:

Nightwatch with its great features comes with 3 unique packages and we will look at them below:

Starter Package is suitable for freelancers, SMBs and marketers with limited budget and goes for $32month which is billed annually.

Optimize Package is best for growing SMBs and marketing agencies and is for $79month and is billed annually.

And finally their Agency Package goes for larger agencies, enterprise businesses and cost $295month which is billed annually.

I recommend you start out with their Starter pack for a cool $32 AND UPGRADE LATER to their Optimize pack.

Try Nightwatch.

21. Dashthis.

Get The Best Data To Boost Your Marketing Efforts.

DashThis is an online automated marketing reporting tool that helps marketers save hours of work and create their reports in the blink of an eye. 

KEY FEATURES:

These features of DashThis are worth considering and I will share them with you below:

  • Social Media Report.
  • SEM Report.
  • Digital Advertising Report.

Social Media Report.

A great tool that offer you an overhead view of which of your social media campaigns that are working and measure audience engagement across all your social media platforms like LinkedIn, Twitter, Facebook Insights, Instagram etc.

SEM Report.

Get a complete view of your marketing, from SEO to PPC analytics, with their online marketing dashboards.

Digital Advertising Report.

You get to know which exact paid media campaigns are giving you the most return on investment.

PLANS & PRICING:

DashThis pricing packages are super simple, straight forward and we will look at them below:

Individual is selling at $33 a month and you can save $72 when you pay for a year.

Professional is selling for $109 a month and you can save $240 when you pay for a year.

Business goes for $209 a month and you can save $480 when you pay for a year.

Standard costs $339 a month and you can save $720 when you pay for a year.

Start your free trial and save up to $72 yearly using my link below.

Try Dashthis.

What Is Search Engine Optimization?

Search engine optimization (SEO) connotes the practice of boosting your website’s ranking or visibility when online users search for services and/or products associated with your business in search engines such as YouTube, Bing, Amazon and Google.

It entails boosting your website’s rankings in the non-paid (organic) part of search results.

This is in sharp contrast to driving traffic to your website by running pay-per-click (PPC) adverts – essentially a paid-for service to drive traffic.

When your pages rank high in organic search results, it drives targeted traffic to your website – essentially increasing visibility, thus attracting both current and prospective clients to your business.

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What Are SEO Techniques?

Critical to a discussion on what SEO is about, is the matter of SEO techniques – the implementation of SEO. SEO does not function or exist in a vacuum, and it is definitely not automatic.

Varied SEO techniques are deployed in the quest to ensure that your page ranks high in search engines and in the following aspects of your site.

  • Images.
  • Page Speed.
  • Backlinks.
  • Content.
  • Voice And Local Search.
  • User Experience.

Images.

Optimizing your images entails incorporating relevant descriptive file names and alt text into all the images you use on your website, and using only compressed images.

Page Speed.

Increasing or boosting your page speed, as in configuring your page to load fast.

Backlinks.

Building backlinks largely requires contributing articles to other websites.

Content.

Writing key-rich (content optimization around keywords), relevant, mobile optimized and error-free content. Such content must also include internal and external links.

Voice And Local Search.

Optimizing your website for both voice search and local search.

User Experience.

Enhancing the user-experience on your website. This entails ensuring that your website offers quality content, is user-friendly and poses no navigation challenges.

What Are the Benefits of Search Engine Optimization?

Search is no doubt a huge source of online traffic. Social media comes nowhere near search, in terms of driving traffic online – the latter accounts for 10 times more traffic.

Available statistics show that more than 60% of all online traffic originates from search engines such as Yahoo, Google, YouTube and Bing.

I will illustrate how this is the case. Assuming you are the head of a party supply firm. Google Keyword Planner reveals that 110,000 users search for “party supplies” per month.

In view of the fact that the first result in search engines, particularly Google attracts approximately 20% of all clicks – translating to 22,000 user visits to your website per month if your website or page shows up at the top of search results for “party supplies”.

Users who visit your website could be worth a lot, coupled with the high possibility of favourable recommendations.

Now, to the more specific issue of the benefits of SEO – SEO can be beneficial to your business in a variety of ways as somewhat briefly illustrated above.

SEO has overtime earned the enviable reputation of being one of the most essential and effective marketing strategies in the digital space.

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11 Key Benefits Of Search Engine Optimization.

Seo has several benefits to the website owner, blogger or reader and I have identified eleven (11) of such benefits I want to highlight on below:

Here they are:

  • SEO Counters the Failings of Search Engines.
  • Drives Quality Traffic to Your Website or Page.
  • Helps To Enhance Trust & Credibility.
  • SEO Reaches Multiple Target Audiences.
  • Enhances Website Usability.
  • Long-Term Marketing Strategy.
  • SEO is a Cost-Effective Marketing Strategy.
  • Essential to Search Visibility.
  • SEO Provides Continues Promotion.
  • Boosts the Success of Search Engine Advertising.
  • Generates a Higher Return-on-Investment.

1. SEO Counters the Failings of Search Engines.

Search engines are doubtlessly fallible, their much touted efficiency notwithstanding. Websites pay the price for this glitch. This is where SEO comes to play, contributing significantly towards addressing some of the failings of search engines.  

For instance, your website may not be crawled and indexed properly by search engines if it is without a proper link structure. This will in effect lower your website’s ranking. SEO can however rectify that.

Search engines can be blocked altogether, owing to coding errors. Such a website would not be ranked, regardless of the effort you expend towards other SEO efforts.

Search engines encounter other challenges relating forms, language and semantics, duplicate pages and several others.

2. SEO Drives Quality Traffic to Your Website or Page.

SEO functions with the view to pushing your website to top spots in search engine result pages (SERPs). These spots, particularly on the first page tend to receive a significance chunk of clicks and impressions.

What this then means is that ranking high in search engines increase traffic to your website.

More online users visit your website, and get to see the products and/or services you have on offer, coupled with favourable reviews from your current clients. 

Additionally, by creating engaging search snippets, SEO employs meta descriptions and title tags that are both informative and keyword-relevant. This boosts the rate of click-through (CTR), and increases qualified web traffic.

In essence, this contributes significantly towards attracting targeted audiences to your websites. These targeted audiences encompass online users most likely to be interested in the kind of content you provide and most willing to make purchases that are reflective of their interests.

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3. SEO Enhances Trust & Credibility.

Your website’s credibility receives a significant boost among prospective clients when it ranks on the first page of a search engine.

Search engines rank websites centred on off-page and on-page signals – key amongst them being mobile usability, content provided and website speed.

While a considerable number of consumers may not think through these signals, online users generally look forward to search engines delivering high value and relevant content for the most part.

They tend to repose implicit trust in the algorithm. Consequently, as much as 75% of online users do not proceed to the next page or subsequent pages in their search.

4. SEO Reaches Multiple Target Audiences.

SEO has proven to be effective in reaching both single and multiple target audiences. In respect of the latter audiences, SEO works best where an organization seeks to reach multiple targets with the same service.

For instance, in a situation where a firm that specializes in pool installation seeks to service two distinct audiences, notably commercial customers and homeowners.

SEO makes it possible for businesses to reach their audiences through purpose-driven keyword research.

In the quest to reach the two audiences, the firm would need to create distinct service pages targeting the keyword phrase “commercial pool installation services” and the other targeting “residential pool installation services”, respectively.

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5. SEO Enhances Website Usability.

SEO improves the navigability of your website for search engines and online users alike.

A crucial part of on-page optimization has to do with intently repositioning the architecture of your website towards making its pages a lot easier to locate and to navigate.

This produces two favorable outcomes – making the use of your website easier for online users and enhancing how well crawlers index your website in search engines.

SEO is about making the user experience a pleasantly memorable one, not merely about backlinking and keywording. User experience (UX) connote user’s interaction or engagement with your product, service and brand.

The experience corresponds with the ultimate outcomes – if the experience is awful, the returns will be awful – the reverse also holds true.

Quality SEO enhances page load speed, boost conversion rates and increase time spent by users on your website – working in concert to ensure an exciting user experience.

This is particularly huge for search engines that employ a mobile-first indexing strategy – key amongst them being Google. What this means is that, your website’s rank in Google for instance correlates with its mobile UX.

Mobile is the source of more than 52% of online traffic. Surprisingly however, approximately 25% of the most visited websites are not mobile-friendly.

By implication, a lot of room exists to outrank a good number of websites by simply making your website mobile-friendly. Users will love it when you go this route.

6. SEO is a Long-Term Marketing Strategy.

In a good number of cases, quality SEO has delivered considerable business impact within the first year of its implementation.

With the passage of time, SEO’s impact compounds, resulting in enhanced results for many years. In reality, the extent of SEO’s results and ROI is closely associated with the effort, time and budget directed towards it.

A promise of immediate SEO results, following its initiation is questionable.

Rolling out a well-planned SEO strategy such as becoming fully abreast with search engine algorithm, content creation and page optimization require a great deal of time.

In order to make optimal gains in your quest to integrate SEO into your online marketing strategy, SEO ought to be viewed intently as a long-term investment with outstanding future results.

7. SEO is a Cost-Effective Marketing Strategy.

Are you on the lookout for a time-tested cost-effective marketing strategy? Try SEO. It has earned this enviable reputation of being more cost-effective. Your return on investment (ROI) will experience a significant rise.

Owing at least in part to SEO’s inbound nature, companies are not required to part away with as much money as is the case with outbound strategies.

For instance, despite the effectiveness of cold calling as an outbound marketing strategy, only a relatively few businesses (16%) experienced higher ROI from outbound marketing relative to inbound digital marketing strategies such as SEO.

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Additionally, you do not get to have the unpleasant experience of people on the other side of the call hanging up in your face. It will definitely pass for a win-win affair.

Traffic resulting from SEO tends to be more qualified than scores of other marketing strategies, since SEO target users who are in active search online for your services and products.

This prevents companies from incurring excessive cost. You essentially save money in the process. The saved funds can then be channeled toward investment in other aspects of your business.

8. SEO is Essential to Search Visibility.

This era is no doubt one that can be considered a digital age. Businesses desiring to create lasting influential presence ought to be visible online. One of SEO’s fundamental functions is to boost visibility. Being on the first page of search results is crucial to the promotion of your brand to your audiences and to winning clicks.

SEO makes it a lot easier for users searching for a product or service you have on offer to find you. It is irreplaceable in the quest to ensure that your brand identity thrives on the web, leading ultimately to conversions – increasing sales of your goods and/or services.

9. SEO Provides Continues Promotion.

SEO’s promotional drive is not limited to regular work hours – it is non-stop. Unlike paid advertising, your content will not be extinct, merely because you run out of budget.

Website ranking resulting from SEO implementation ensures the uninterrupted promotion of your website, leveraging on not less than 60,000 Google searches per second.

Additionally, SEO is exceptional, in that it affords your company the rare opportunity of reaching online users who are in active search for your products and services – not a billboard situated along a major highway.

10. SEO Boosts the Success of Search Engine Advertising.

Paid search engine advertising (PPC) and SEO work well together. Website rankings at the top of paid search results and among first-page organic rankings provide consumers additional opportunities to visit your website and reinforces brand credibility.

Your PPC SEO data can also be employed in informing and optimizing your PPC strategy.

11. SEO Generates a Higher Return-on-Investment.

SEO makes tracking and quantifying results possible and easy, regardless of the websites involved. Ultimately, these lead to a boost in your return-on-investment (ROI).

SEO facilitates tracking varied elements of your strategy such as improvements in traffic, conversions and rankings. It even allows you access to demographic information, coupled with other specified metrics of engagement.

The SEO analytics component of e-commerce websites provide relevant data such as the keyword users often use when searching for you prior to making a purchase and the routes users often take to conclude a purchase.

These varied data sets and analytics are crucial, particularly during periods of economic volatility. They facilitate the calculation of the worth of the SEO strategy you have deployed, coupled with shedding light on the most effective routes to growing your business.

How Does Search Engine Optimization Work?

Search engines employ bots to crawl pages online, moving from website to website, gathering information in respect of those pages and placing them in an index.

Illustratively, the index can be viewed as a gigantic library from which the librarian can pull up books (in this instance, web pages) from time to time to assist you to locate precisely what you are searching for at any particular point in time.

Your pages in the index is then analysed by algorithms in real time, based on numerous ranking signals or factors to make a determination of the order pages will appear in search results for any given request.

These ranking signals include but are by no means limited to loading speed, authority and relevancy to a given query.

Going back the library illustration, the librarian is presumed to have read all the books in the library, and as such can make a determination of which of the books can provide the relevant answers to your enquiry.

Generally, search engines work in the manner described above. In specifics however, some variations exist from one search engine to the other. For instance, Bing and Google may not work in the exact same way.

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How Google Search Engine Works.

Owing to the overwhelmingly wide use of Google, I will shed some light specifically on how Google search engine works. You may observe some similarities with how search engines generally work.

Google search engine works in three primary steps and I will list them out here:

  • Crawling.
  • Indexing.
  • Ranking.

Crawling.

A central registry of all web pages is non-exist. Consequently, Google is in a constant search. Using crawlers, its automated program, Google conducts a web search for updated or new pages.

These page URLs or addresses are then stored in a big list (Google’s own list of known pages) to be considered later by Google.

While Google already knows some pages since it might have previously visited such pages, Google literally discovers other pages. The latter is realised by employing varied techniques, key amongst them being following links from known pages.

Additionally, Google discover some pages when a site owner submits a list of pages to Google for crawling purposes.

For users who employ Blogger, Wix or any other managed web host, Google can be instructed to crawl any new or updated page on such websites.

Indexing.

This is where Google visits and conducts an analysis of what each page found by crawling is all about. Google’s comprehension of your website is instrumental to determining the right match for users who are searching for the kind of content you provide.

In seeking to have an understanding of what the pages visited are about, Google analyses the varied aspects of each page, including video files, images, overall layout and content on the page. This information collected is then stored in a gigantic database, commonly called the Google index.

Ranking.

When you conduct a Google search, Google channels its effort toward determining the highest quality results. Many factors come to play in determining the supposedly “best” results.

These include but are not limited to language, previous queries, the user’s location and device (mobile or desktop).

For instance, when you search for “motor bike repair shops”, and are resident in New York, Google will show you different results from the user resident in China who conducts a similar Google search. Google ranks websites and pages algorithmically.

As such, as a matter of both policy and practice, Google does not accept payment for page ranking purposes.

How A Buyer Persona Can Affect Your Ranking On Search Engines.

Being Ignorant About This Stuff Can Affect Your Ranking.

A buyer persona is a detailed profile of your ideal customer. It helps you to think about the needs of the person you are targeting with your keywords.

It can also boost your rankings on search engines like Google, Bing and Yahoo because it is going to guide you to create content that is more relevant for that person, which in turn increases the probability of them clicking through to your website.

Disclaimer: Please note that this post includes affiliate links that offers me the opportunity to earn a commission when you decide to make a purchase. However, these links are for free access to step by step money making training, free keyword research tool, instant help and support to help you succeed online.

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5 Different Categories Of Buyer Persona You Must Know When Performing A Search Engine Optimization.

Here Are The Categories Of People To Look Out For.

Here, I am going to be showing you the real world people you should be focusing on when creating your content for your website so that you can get better result with your efforts.

They are:

  • Shopper.
  • Decision Maker.
  • Manager.
  • Influencer.
  • Buyer.

1. Shopper.

A shopper is someone who buys products for themselves or others on a regular basis.

2. Decision Maker.

They like to compare prices and features before they make a purchase decision.

3. Manager.

A manager usually makes decisions based on their own criteria and they buy products every now and then without much consideration.

4. Influencer.

Influencers are people who have the power to influence others’ behavior through word-of-mouth recommendations or social media posts.

5. Buyer.

A buyer is someone who makes purchasing decisions for a group of people within their organization. Their job is to buy the right product at the right time at the right price.

4 Ways To Build A Buyer Persona That Will Create Good Results In Your SEO Campaign.

The best way to build a Buyer Persona that will create good results in your SEO campaign is by looking at the customer journey.

It’s what you expect from someone who needs your product or service or even just needs information about it. You need to answer these questions:

  • What are their motivations?
  • What are their goals?
  • How do they make purchase decision?
  • What are the things that matter most to them before making a purchase decision?

Search Engine Optimization FAQ.

Here are the real frequently asked questions that people are seeking answers.

What Is The Meaning Of On-Page SEO.

On-page SEO or on-site SEO refers to the optimization of various page elements of a website such as content, page titles, meta descriptions, internal links and more.

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What Is Meant By Technical SEO.

Technical SEO is to make sure that your site meets the requirements of Google engine and other search engines like Bing and Yahoo to you to earn a better ranking with your targeted keywords.

When performing a technical seo for your website, it is very important that you work on the following aspects of your site:

  • Crawling.
  • Indexing.
  • Redirects.
  • URL structure.
  • Canonicals.

Is it a best practice to manually define your title tags?

Usually you have the choice of writing each title tag.

But the best way to go about it is to auto-generate title tags which you can later on manually overwrite it.

What is the meaning of a URL Slug?

It is the part of the URL that points out a unique page on a website.

My 3 Top Pick Search Engine Optimization Tools For Success.

You Can Achieve Success With My Best Selected Software’s.

Glad to see you come this far and well done.

Honestly, there are lots of seo tools out there and I just want to save you the time and energy and recommend to you my best picks to help you see success online faster.

  • If you re looking for the overall search engine optimization tool, I recommend you get started with Dashthis.
  • If you want to know your exact search engine rankings from 107,296 locations worldwide check out Nightwatch.
  • If you want to measure your online marketing results, Semrush is a good choice.

Executive Summery On Search Engine Optimization.

Here Are My Final Words.

The best content marketing strategy is to create high-quality and engaging content that can be shared on social media channels and search engines.

The more shares and likes the post has, the higher it will appear in Google and other search engine results pages.

Benefits of SEO is to help search engines find and index your website, they are not necessarily for user. Search engines are not interested in the most beautiful website, but rather the one that has the most relevant content.

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The above listed SEO tools can be used to optimize your site for search engine ranking, this makes it easier to provide high quality information to users.

The right tool will make it easier to rank well on search engines because there are many aspects that need to be taken into consideration when optimizing a website for ranking.

This includes rewriting title tags and meta descriptions, finding relevant keywords and making sure you have a good site structure.

All these things may seem like a lot of work but with the right SEO tools you can automate many of these tasks and save yourself lots of time.

Which search engine optimization tool do you use or finds best?

Let me know your taughts in the comment section right below.

Thank you.

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