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Variety, they say is the spice of life. This is no less true in the world of content creation.
Is it any wonder that many blogging experts suggest that content creators diversify their content types?
It is recommended that you bring creativity to bear on the types of contents you create for your site.
Available options includes the use of infographics, graphic visualization, videos, testimonials, research reports, user generated content, slide shares, webinars and podcasts among others.
Of cause, the different content types are not supposed to be used all at a go.
A few can be combined to produce exciting content for your target audience.
They should complement one another. Now, what are the advantages of going the way of diversifying content?
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INCREASE IN ORGANIC LEADS
Brafton, a content marketing agency is on record to have provided diversified content to a client – diversified content that included blog posts, testimonials, videos, and downloadables and white paper.
This strategy led to an increase in organic leads by 94%. This is the power of effective content diversification.
ATTENTION OF TARGET AUDIENCE AND MORE
Your loyal readers will in particular notice a change in content type as soon as that happens.
As long as it is done right, new content types will get the attention of readers, offering them variations in content.
The illustration is given of making a choice between salad that is made of only lettuce and salad that has a blend of lettuce and other vegetables.
Ideally one will go for the blend of lettuce and other vegetables. You may also consider this illustration:
When you are fed with a particular meal on a daily bases for a prolonged period, you might at one point become fed up with consuming the same food over and over again.
The tendency of you desiring other foods may heighten over time.
Diversified content types will kill boredom and weep up the interest of your readers, who hitherto might have grown weary of a particular content type.
It may also encourage target audience` engagement with your content.
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VARIOUS ANGLES TO A TOPIC / ISSUE
Diversified content will afford you the opportunity produce quality content around the same or similar topics, approaching it from a variety of angles.
Some angles to an issue or topic may be best captured by a content type other then the particular one you may be used to.
Consequently, if your content strategy factors in content diversification, you will be afforded the opportunity to develop a multi-faceted approach to creating content that effectively addresses the needs and concerns of your target audience.
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